Mikel Studio Service Platform
An agency website and service platform that helps Mikel Studio clearly present services, case studies, proof-of-work, and how clients can start a project.
Role
Founder / Product Strategy / Frontend Engineering
Timeline
2026
Status
Internal Operating System
Proof
Agency website, service structure, selected case studies, lead generation path
What Needed To Change
Mikel Studio had many real built assets: websites, apps, AI prototypes, automation workflows, dashboards, content systems, and product experiments. But if they were presented only as a list of projects, clients would struggle to understand what the studio actually offers and where to begin. A potential client usually does not want to browse the entire portfolio first. They need to quickly understand: can Mikel Studio build my website, rescue my AI prototype, create automation or dashboards, show proof of that capability, and give me a clear next step? The core problem was turning scattered proof-of-work into a commercial agency website with clear offers, clear case studies, clear CTAs, and enough trust-building narrative to support lead generation.
What We Built
- Repositioned mikel-ltd.com as the official agency website for Mikel Studio, focused on services, proof, and conversion.
- Designed content structure around the main service lines: AI Prototype to Production, Business Website Build, WordPress/WooCommerce, Automation Sprint, and MVP Advisory.
- Organized case studies by problem, build, outcome, stack, and live URL so each project proves a hireable capability.
- Created a pain-led homepage flow: clients see their problem first, then the offer, proof, process, and CTA.
- Integrated conversion points such as booking a 15-minute call, sending a short brief, viewing work, and contacting the studio quickly.
- Kept Mikel Vu's founder-led role visible while moving the emphasis from personal showcase to agency and service business.
Outcome
The project turned mikel-ltd.com from a project showcase into an agency website that can support service sales. Clients can quickly understand what Mikel Studio does, which problems it is best suited for, what proof exists, and how to start. The result is a clearer commercial platform for Mikel Studio: services are packaged more clearly, case studies connect to real client needs, and the full website begins to support lead generation, proposals, and sales conversations instead of only demonstrating technical ability.
Stack
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